This ad sort of orders you about. "SEKONDA, THE FACE FITS. WEAR IT." oh alright, alright, I will, calm down mister, sheesh.


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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.