Each of those ice cubes in your drink are just waiting to cause brain freeze and pain in your teeth. Set to frozen breaking icebergs and a voice over that is a chilly as the arctic, this is the most intellectual ad I've ever seen for toothpaste meant for sensitive teeth. I kind of love it for that reason alone.

GREY Germany: Chief Creative Officer: Fabian Kirner Executive Creative Directors: Mark Hendy, Neil Elliot Senior Art Director, Concept: Thiago Jacon Senior Copywriter, Concept: Christiano Rocco Copywriter/Scriptwriter: Saurabh Kejriwal Production: Dirk Fischer-Rau, Benedikt Goerts, Katinka Wester GlaxoSmithKline Australia: Area General Manager: Elizabeth Reynolds Head of Marketing Oral Health: Joy Delis Senior Brand Manager Sensodyne: Makedonka Del-Ben Marketing Associate Oral Health: Elena Klados