The Peruvian League Against Cancer has a great idea to encourage people to get out of the sun for a bit, at Playa Agua Dulce they built a giant rectangle which gives wireless internet connectivity to anyone standing it its shadow. When the sun moves, so does the wifi-signal. Very clever. The idea is to bring this to beaches around the world, and encourage people to get out of the sun a little. Local anti-cancer organizations in San Francisco and New Zealand have already partnered up with The Peruvian League Against Cancer to make their own local versions.

Client: The Peruvian League Against Cancer Agency: Happiness Anywhere http://www.happiness-anywhere.com/

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.