Back in January, ACD Grey TelAviv had fantastic idea for Shalit house. With so many abandoned children in Israel, one out of twenty-five, they made use of the PA system at a store like the equivalent of a Target or something, and had the workers announce over the PA that there were missing children. You must see it to believe it. This is the case study for it.
Such a great idea to hack this kind of "media."

Creative Manager: Ziv Meiri Agency: ACW GREY Tel Aviv Copywriter: Yonatan Title Copywriter: Asa Keren Copywriter: Roy Cohen Account Manager: Mor Pesso Eblagon Account Supervisor: Keren Shelush Account Executive: Margaux Rozenberg Agency Producer: Gal Yaakov Producer: Naama Belz Planning Manager: Omri Gitter Planner: Daniel Avital Photographer: Saar Mizrahi Photographer: Alon Grago Original Music: Tomer Biran Music Post Production: Post Office Sound Studio: Soundhouse Editor: Tomer Levi

about the author

kidsleepy 17 year copywriter, now CD, who has worked in many cities including Pittsburgh, New York, Atlanta, Montreal and currently Los Angeles. I snark because I care. I ain't complainin' I'm just tellin' it like it is.

Comments (1)

  • NorBdelta's picture
    NorBdelta (not verified)

    Very moving indeed

    May 10, 2016

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