Shanti House is a shelter for homeless youth. To raise awareness about their situation, Grey Tel-Aviv created a gourmet meal made entirely from garbage ingredients. They invited food bloggers and reviewers to a dinner, where everyone was excited about trying the food. But before they ate, the celebrity chef showed everyone there where the food had come from. Nobody touched the food.

Ad agency: Grey Tel-Aviv

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.