Dozens of Israeli youths are living at the margins of society. Shanti works with these kids. They needed some donations. But they had no budget, for a campaign.

So Grey Tel-Aviv did something smart and simple: they borrowed the margins of the print ads of Israel's largest advertisers ato get the word out. Simple and effective. Nice one, mates.

Agency: Grey Tel-Aviv
Executive Creative Director: Tal Riven
Copywriter: Kobi Cohen
Art director: Karin Gross
Special projects Producers: Yael Hermesh / Gali Siman-Tov
Post production Producer: Roni Brand
Digital Producer: Ofer Klein
Media Company: MediaCom
Sound company: Signal Music & Sound Ideas
Sound Editor: Roy Dotan
Narrator: Bobby Lax
Original Music: Tomer Biran


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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.