Dozens of Israeli youths are living at the margins of society. Shanti works with these kids. They needed some donations. But they had no budget, for a campaign.

So Grey Tel-Aviv did something smart and simple: they borrowed the margins of the print ads of Israel's largest advertisers ato get the word out. Simple and effective. Nice one, mates.

Agency: Grey Tel-Aviv Executive Creative Director: Tal Riven Copywriter: Kobi Cohen Art director: Karin Gross Special projects Producers: Yael Hermesh / Gali Siman-Tov Post production Producer: Roni Brand Digital Producer: Ofer Klein Media Company: MediaCom Sound company: Signal Music & Sound Ideas Sound Editor: Roy Dotan Narrator: Bobby Lax Original Music: Tomer Biran

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.