Shaq’s been doing a lot of thinking about how he can spread his brand online. So much that when he pitches his ideas to Digitas’ upcoming third annual Digital Content NewFront event he basically takes over the entire ad and you'll forget what it's really about. Shaqtastic indeed.
The event is taking place on Wednesday, June 9 at the Skylight Soho from 12-6pm. This year’s agenda includes innovators and new players with business models who will be joined by some familiar faces: Teri Hatcher, Pete Wentz, Arianna Huffington, Jason Priestly, Kevin Pollak, Howard Friedman (SVP, Kraft), Ben Silverman, Seth Green and Amy Brenneman.
The event is an annual marketplace to introduce new brand content opportunities that connect to and activate communities. In a post advertising world, it’s all about understanding how people move through their lives, what channels they engage and how they influence brand conversations.