6 years after Bell Bajao - Breakthrough India, Ogilvy Mumbai and Little Lamb Films come together to create #shareyourstory which can possibly become the next big movement to eradicate gender violence in India. Women are encouraged via this advert, and two more soon coming, to share their story of eve-teasing with their sons. I do wonder how on earth the sons got to this point in the first place, if a simple conversation with them will make them stop. The mothers parting line would make my mother, a travel agent for guilt trips, envious. Can't drive sense into everyone, indeed.
Ad agency: Ogilvy Mumbai Breakthrough India Production co: Little Lamb Films Directed by Bauddhayan 'Buddy' Mukherji Cinematography: Harendra Singh