Sharpie is showcasing the work of some of its most passionate fans in the brand's first music video! The video, which premiered as a TV spot during the 2012 MTV Video Music Awards, features hundreds of images of fan creations set to the music of indie-rock band California Wives.
.....Sharpie’s first-ever music video that is also showcasing the art of die-hard Sharpie fans. Consumers make amazing creations with Sharpie, as past ads have shown. For this spot, some 800 designs submitted to the Sharpie Gallery were winnowed down to be featured in the ad.
This effort should also help jump-start the careers of up-and-coming indie band California Wives discovered by our in-house music producer Stump Mahoney. The band issued its first studio album on Sept. 4, 2012. One of their songs will be featured in our 60-second spot that debuted during MTV’s VMA awards last night. A longer-form video (2+ minutes) will also be featured on Sharpie.com, YouTube and other social channels. Some interesting adventures occurred during the shoot, like the need to secure dozens of vintage ’80s TV monitors to capture the essence of MTV in its early days.
Advertised brand: Sharpie
Advert title(s): Sharpie_California Wives “Purple” Music Video
Campaign Title (in English): Start with Sharpie
Advertising Agency: Name, City, Country: Draftfcb, Chicago, USA
Agency website: www.draftfcb.com
SVP, Creative Director: Gigi Carroll
VP, Creative Director: Mike McGrath
Art Director: Zack Fagin
Director: Ben Flaherty
· EVP, Group Management Director: Jen Rowland
· VP, Management Director: Melanie Hellenga
· Producer: Kelly Durham
· Account Supervisor: Lorrie Brooks
· Account Executive: Tracey Bien