This ad and other edits of it was very shortlived on the air as Shea Moisture pulled it after receiving a massive backlash on social media and blogs from the core fans of the ad who felt pushed aside and ignored as the brand attempted to grow market share.

This ad has been pulled off the air due to backlash. See the article SheaMoisture's growing pains as they expand market - social media backlash for ads.

See also the previous ad from Droga5 Shea Moisture - Hair Hate is real

Shea Moisture

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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

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