Meet Dr Beak, the ornithologist who is this weeks man in the hot seat on the popular TV show "Mastermind". That he looks a bit like a parrot is the art director joke. "What do you do..." asks the quiz show host "if you see a service station without the SHELL mastermind sign?" Our beaked ornithologist Dr Beak looks perplexed for a brief moment, and responds. "Pass!" to get on to the next question. Much to his surprise the game show host declares that the correct answer.

Shell Oil

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.