Shell - The Pedestrian Ghost - Slowing down drivers by releasing ghosts.
To stop reckless drivers in the Ukraine, a special device was built that would release a "human shaped balloon" at a pedestrian crossing, so the driver would have no choice but to show down. (in quite a panicked reaction, I might add).
Scary. I know I would freak the hell out of I saw this on a dark road. The device is also pretty clever in how it'll only release a ghost if the driver is speeding quite a bit, not when the drivers are sticking to the limit. I wonder if any of these ghosts caused an accident due to swerving-to-avoid-collision reactions?
Either way, impressive.
Client : Shell
Agency : JWT
Director : Olga Lanovyk
Director : Stas Bespolit
Creative Director : Vladislava Denis
Art Director : Denys Savchenko
Copywriter : Anna Geraskina
Producer : Natalya Pavlova
Producer : Alexander Cherniavsky
Planner : Pavel Kovalenko
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comments
- צור קשר עם קוקה קולה ישראל
8 hours 56 min ago - אני רוצה ששמי יהיה על בקבוק
15 hours 13 min ago - Name Asaad
Coca cola
Thankz
15 hours 16 min ago - What, no pitchforks and
1 day 5 hours ago - Worth it for your dream
1 day 5 hours ago - I could care less about the
1 day 6 hours ago - Okay, it may be hokey in some
1 day 19 hours ago - What is the name of the song
4 days 17 hours ago - With this card, they're
4 days 21 hours ago - Haha as well as "Why is it?"
5 days 5 hours ago


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