New Ivory Shield, with its deodorant stripes, keeps a body cool. Beautifully.

"Deodorant stripes?" You guys just made that up. Anyone else feel a little bit like a peeping tom watching this ad? Just me? ho-kay.

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.