Shoe Carnival's, inviting kids to show 'em whatcha got, just in time to go back to school. This spot stars KK Harris, Austin Spacy, Simrin Player and Du-Shant “Fik-shun"Stegall, the stars of DanceOn, the top digital-programming brand for music entertainment co-founded by none other than Madonna. izo, parent company of DanceOn, collaborated on these ads to make sure they hit that all important teen demographic. The campaign which was originated by 22squared in Atlanta, includes print, social (of course) pre-roll, in-store activations and digital. There's also a sweepstakes on DanceOn's website with the grand prize being an all-inclusive, three-day/two-night trip for two people to see the concert of their choice.
Client: Shoe Carnival Agency: 22 Squared Chief Creative Officer: John Stapleton Creative Director(s): Jennifer Tuel and Mindy Adams Senior Copywriter: Natalie Meeks Art Director: Rachel Damond Executive Integrated Producer: Karen Burke Integrated Producer: Emily Cabral Senior Producer: Sarah Suits Content Strategy Director: Hillary Traylor Associate Strategy Director: Natalie Webb EVP Client Leadership: Ed Klein Account Supervisor: Shelly Hiatt Account Executive: Mallory Morgan Assistant Account Executive: Sadie Lewis SVP, Executive Director of Media & Analytics: Krista Lang Group Media Director: Lisa Licata Associate Media Director: Michelle Chong Media Planner: Emily Newport Assistant Media Planner: Sapna Mistry Content Strategy Director: Hillary Traylor Brand Strategy Director: Dalynn Kincannon Senior Strategist: Natalie Webb Influencer Marketing Strategist: Ansley Williams Associate Director of Influencer: Mary Katherine Rordam Photographer/Designer/Stylist: Uchechi Anusiem & Rachel Damond Director: Tim Milgram