Jenkins mum has sent him a box of Shredded wheat, and since our school motto is WHAT? "charity begins at home, sir" THat's right, so we will all share in his good fortune.

Now, how do you share 27 Shredded wheats? "Just one left sir, it would be a shame to waste it" And so the sadist dean gets to stay after breakfast to attempt to finish that third Shredded wheat.

Client: Shredded wheat

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

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