Richard Kiel most famous for being "Jaws" in a James Bond movie sits down for breakfast at a Marina Del Rey hotel (architecture geeks help me out here, is it the Pacifico or not?) and starts snacking on the cutlery. Kids notice and tell dad: "that man is eating a fork!" and so on. When they alert dad to the fact that he will now consumer three shredded wheats dad asks the kids to stop fibbing. Nobody can eat three shredded wheats. Not even Jaws himself.

Client: Shredded wheat Principal talent: Richard Kiel

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

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