Sick isn't weak. And this rousing intense anthem for SickKids proves it. Cancer/Infant Mortality/Missing Childhood/Boundaries. Anything that is VS, you can overcome. This anthem spot is done in a moody music video filled with metaphors including kids in warrior paint running on a battlefield, tigers, anime and more. All the kids in this are patients in the hospital, and more than 100 SicKids Hospital staff are seen on camera, too. I love the boldness of this ad. Instead of something quiet and safe, SickKids is basically saying eff that-- it's a war and we're going to win it one kid at a time. If you would like to donate to the hospital, you can do so here.

Advertising Agency: Cossette Chief Creative Officer(s): Carlos Moreno, Peter Ignazi Creative Director/CW: Craig McIntosh Creative Director/AD: Jaimes Zentil Agency Producer: Dena Thompson Account Supervisor(s): Olivia Figliomeni, Daniel Dolan Account Director: Hanh Vo VP, Brand Director(s): Michelle Perez, Steve Groh Chief Strategy Officer: Jason Chaney Production House: Skin & Bones Director: Mark Zibert DOP: Jackson Parrel Executive Producer: Dan Ford Line Producer: Joan Bell Editing House: Skin & Bones Editor: Marka Rankovic Transfer/Online Facility: The Vanity Flame Artist: Sean Cochrane Colourist: Andrew Exworth Animation: The Mill NYC Animation: a52 Audio House: SNDWRX Music Creative Director: Didier Tovel Song: Undeniable - by Donnie Daydream Feat: Richie Sosa Clients VP, Brand Strategy and Communications: Lori Davison Director, Integrated Brand Marketing: Kate Torrance Director, Digital Projects: Mark Jordan Manager, Patient Ambassador Program: Lisa Charendoff Marketing Manager: Tina Tieu Marketing Manager: Harleen Bhogal Coordinator, Public Relations: Madeline Salerno

about the author

kidsleepy 17 year copywriter, now CD, who has worked in many cities including Pittsburgh, New York, Atlanta, Montreal and currently Los Angeles. I snark because I care. I ain't complainin' I'm just tellin' it like it is.

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