Funniest lawyer ad I've seen in ....ever, actually.

The value of visual effects to enhance storytelling is deftly showcased in the unique collaboration between design and animation studio Gasket and agency The Reynolds Group on a new campaign for law firm Sieben, Grose, Von Holtum & Carey.

The respected fifty-year-old legal entity has established name recognition in its market but wanted to set the company apart via a fresh television campaign that cuts through the talking-head clutter. With this in mind, The Reynolds Group brought an unconventional series of concepts to Gasket Studios, which seized the opportunity to help bring the quirky spots to animated life. The centerpiece commercial is "UFO" which proves you never know when accidents will happen....or how....

Client: Sieben, Grose, Von Holtum & Carey
Airdate: April, 2008

Agency: The Reynolds Group
President: Tish Reynolds
Copy Writer: Christy Kendall
Art Director: Brent Mellett
Producer: Julie Sadeghi

Animation: Gasket Studios
Design Director: Greg Shultz
Animators: Dan Helgemoe, Matt Ebent, Elisa Takagi, Brad Jacobson,
Justin Greiner, John Zilka
Producer: Tammy Kimbler Weber

Music & Sound Design: Syring Music
Composer/Sound Designer: Todd Syring

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

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