about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

Comments (1)

  • adlover90's picture

    Remember that city where the weather forecast is always hot? How
    about the single guy who lives there with his dog, and their attempts to
    get some cool air? Well, they're back again, as Sierra Mist returns to the
    land of ads, but it's looking oddly familiar...
    When I first saw this ad, it reminded me of that 1995 Pepsi ad where
    a young boy sucks on his straw so hard that the force sucks him into the
    bottle. It's very possible that this is where the ad's basis came from,
    seeing as Sierra Mist is a well known Pepsi product.
    Overall, this ad was not to my liking. Most of the other Sierra Mist
    commercials could top this one, especially the one with the monkeys
    seeking a cool off. I'm wondering if Pepsi are running out of ideas to
    cool off.

    Mar 13, 2004