"Ski yogurt" gives us the most 80s of bite and smile ads, where everyone is dressed in white and red to match the package logo. The little kid who rides his BMX too. There's gootage of falling strawberries and a happy but surprised mom who reads the ingredients for good measure. How tacky is this?

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.