The rule is, if you want a spark in your mouth you can either get a man who generates static electricity by decking out in tube-socks from top to toe... Or you can eat Skittles.

Client: Wrigley/Skittles
Spot titles: “tube sock” :45/:30/:15

TBWA\Chiat\Day- New York
Chairman & CCO- Mark Figliulo
Creative Director – Rob Baird
Art Director/Creative Director- Jonathan Mackler
Copywriter- Jim LeMaitre 
Executive Producer of Media Arts- Matt Bijarchi
Senior Producer of Media Arts- Jason Souter 

Production Co:
Smith and Jones Films
Director: Ulf Johansson
Executive Producers: Philippa Smith
Line Producer: Megan Moore
Director of Photography: Andrzej Sekula
Production Designer: Ramsey Avery

MacKenzie Cutler
Editor: Ian MacKenzie
Assistant Editor: Valerie Sachs
Sound Designer: Sam Shaffer
Executive Producer: Melissa Miller 

EFX Company:
Head of Flame: Murray Butler
Flame Operator: Miyuki Shimamoto
Head of Production: Laney Gradus

Colorist: Tim Masick

Title Graphics:
Brand New School
Executive Producer: Ned Brown 
Creative Director: Jens Gehlhaar 
Producer: Josh Wakefield 
Animators: Robin Kim, Peter Murphy

Audio Mix:
Sound Lounge
Mixer: Tom Jucarone

Woman: Barbara Singer
Man: Todd Martin
Tube Sock: Eric Filipkowski
AVO: Larry Kenney


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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.