The rule is, if you want a spark in your mouth you can either get a man who generates static electricity by decking out in tube-socks from top to toe... Or you can eat Skittles.

Client: Wrigley/Skittles
Spot titles: “tube sock” :45/:30/:15

TBWA\Chiat\Day- New York
Chairman & CCO- Mark Figliulo
Creative Director – Rob Baird
Art Director/Creative Director- Jonathan Mackler
Copywriter- Jim LeMaitre 
Executive Producer of Media Arts- Matt Bijarchi
Senior Producer of Media Arts- Jason Souter 

Production Co:
Smith and Jones Films
Director: Ulf Johansson
Executive Producers: Philippa Smith
Line Producer: Megan Moore
Director of Photography: Andrzej Sekula
Production Designer: Ramsey Avery

MacKenzie Cutler
Editor: Ian MacKenzie
Assistant Editor: Valerie Sachs
Sound Designer: Sam Shaffer
Executive Producer: Melissa Miller 

EFX Company:
Head of Flame: Murray Butler
Flame Operator: Miyuki Shimamoto
Head of Production: Laney Gradus

Colorist: Tim Masick

Title Graphics:
Brand New School
Executive Producer: Ned Brown 
Creative Director: Jens Gehlhaar 
Producer: Josh Wakefield 
Animators: Robin Kim, Peter Murphy

Audio Mix:
Sound Lounge
Mixer: Tom Jucarone

Woman: Barbara Singer
Man: Todd Martin
Tube Sock: Eric Filipkowski
AVO: Larry Kenney


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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has worked in New York, London, Amsterdam, Copenhagen and Stockholm.