Skoda Fabia, is a car with a spacious interior. So spacious in fact, BBDO Proximity turned it into a real hostel. Comeplete with a double-bed and wi-fi. The bathroom was housed next to the car. The hostel was placed at Izmaiolovo Park, a tourist heavy spot.

The project was created in a partnership with the acommodation website Skoda Hostel was an actual listing on Tripping. And because this was a social initiative, the only payment needed were likes, tweets and shares.

And the best part, too was after they were done sleeping, the guests could drive the car making it the first hostel stay test drive.

What a great idea.

Client: Skoda Agency: Proximity Russia Luis Tauffer - Creative Director Andres Vergara - Creative Director Luis Tauffer - Art Director Ivan Malakhov - Art Director Polina Zabrodskaya - Copywriter Ilya Andreyev - Creative Technologist Natalia Ten - Client Services Director Julia Bogdanovich - Managing Director Oleg Malyutin - Group Account Director Valery Gorokhov - Producer Giuliana Giora - Producer Production Company E:mg, Hype Production, Lógico Music, All Awards, Goudron Music Factory, Guto Chicanelli

about the author

kidsleepy CD copywriter with 18 years experience who has worked in many cities including New York, Atlanta, Montreal and currently Los Angeles. I snark because I care.