Skoda Fabia, is a car with a spacious interior. So spacious in fact, BBDO Proximity turned it into a real hostel. Comeplete with a double-bed and wi-fi. The bathroom was housed next to the car. The hostel was placed at Izmaiolovo Park, a tourist heavy spot.
The project was created in a partnership with the acommodation website Tripping.com. Skoda Hostel was an actual listing on Tripping. And because this was a social initiative, the only payment needed were likes, tweets and shares.
And the best part, too was after they were done sleeping, the guests could drive the car making it the first hostel stay test drive.
What a great idea.