Filming an entire ad underwater is truly impressive, and making it look like it's a dance-party / nightclub even more so. The actors are weighed down for the shoot so that they can dance without floting to the top. The movement looks a little surreal, and might remind you of those weird dreams where you feel like you're underwater. I suppose this is a "refreshing" beer, as that's the brief I once responded to (7up) hoping to shoot an ad underwater. It's really complicated to do, you'll need aqua speakers and synchronized swimmers and other people comfortable with being submerged to make it work. Some nice touches here, like the woman walking a shark, makes it even more hypnotic. Well done Theo Rocha, Rodrigo Visconti, Pedro Hefs at F/Nazca Saatchi & Saatchi and director Jonathan Gurvit.

Client: Ambev (Skol Beats Senses) Agency: F/Nazca Saatchi & Saatchi Spot: "Underwater" Executive Creative Director: Fabio Fernandes, Eduardo Lima Creative Director: Theo Rocha Creatives: Theo Rocha, Rodrigo Visconti, Pedro Hefs Agency Producers: Victor Alloza, Renato Chabuh, Gisele Campos, Maira Massullo, Rafael Paes Account Supervisor:s Marcello Penna, Ricardo Forli, Rafael Cappelli, Marcela Paiva, Bárbara Gomes Media: Fábio Freitas, André Cais, Bruno Storace, Ricardo Barros, Vivian Simões, Thalles Reis Planners: José Porto, Guilherme Pasculli, Victor Marx, Felipe Santini, Livia Pinheiro Production House: PBA Cinema/Produtora Associados Director: Jonathan Gurvit Executive Producer: Mayra Gama Production Designer: Muriel Rañi Cinematographer: André Faccioli Executive Producer: Mayra Gama Producer: Luiz Armesto Editor: Rami D'Aguiar Finalizador: André Baltrusaitis Postproduction: Clan VFX Sound House: Tesis Sound Design/Arrangement: Leandro Beraldo, Silvio Piesco Voiceover: Carolina Manica Music: Tropkillaz "Baby Baby"