Cut + Run editor Dan Robinson was recruited to cut the new commercial for Sky that kicks off the new season of UK football on Sky Sports and Sky Terrestrial networks.

Speaking to all types of football viewers, "Start of Season" was shot by Mark Harris and Barry Skolnick of creative agency Brothers and Sisters. It captures the range of emotion, sense of pride, feeling of love and loss, that the enthusiast feels, ultimately and adroitly summed up in the final VO: "We know how you feel about it, because we feel the same."

Title: Start of Season
Client: David Murdin, Director, Sports and News Marketing
Creative agency: Brothers and Sisters
Creatives: Andy Fowler / Mark Harris / Barry Skolnick
Planner (creative agency): Matt Boffey
Production Co: Brothers and Sisters
Director: Mark Harris / Barry Skolnick
Producer: Peter McMillan
TV Producer: Pat Stimpson
Editing House: Cut+Run
Editor: Dan Robinson
Post-production: Framestore
Audio post-production: 750


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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.