Cut + Run editor Dan Robinson was recruited to cut the new commercial for Sky that kicks off the new season of UK football on Sky Sports and Sky Terrestrial networks.

Speaking to all types of football viewers, "Start of Season" was shot by Mark Harris and Barry Skolnick of creative agency Brothers and Sisters. It captures the range of emotion, sense of pride, feeling of love and loss, that the enthusiast feels, ultimately and adroitly summed up in the final VO: "We know how you feel about it, because we feel the same."