Cut + Run editor Dan Robinson was recruited to cut the new commercial for Sky that kicks off the new season of UK football on Sky Sports and Sky Terrestrial networks.

Speaking to all types of football viewers, "Start of Season" was shot by Mark Harris and Barry Skolnick of creative agency Brothers and Sisters. It captures the range of emotion, sense of pride, feeling of love and loss, that the enthusiast feels, ultimately and adroitly summed up in the final VO: "We know how you feel about it, because we feel the same."

Title: Start of Season Client: David Murdin, Director, Sports and News Marketing Creative agency: Brothers and Sisters Creatives: Andy Fowler / Mark Harris / Barry Skolnick Planner (creative agency): Matt Boffey Production Co: Brothers and Sisters Director: Mark Harris / Barry Skolnick Producer: Peter McMillan TV Producer: Pat Stimpson Editing House: Cut+Run Editor: Dan Robinson Post-production: Framestore Audio post-production: 750

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.