In this rather steamy ad from Sid Lee, Paris, we learn to ‘’Stop looking for love. Decide where you want it to be.’’ And with that, there are steamy scenes in phone booths, on grass, in shops, in the back seats of cars and everywhere you can think of. The target are the young ‘’Serial Monogamists’’- millennials who seek intimacy as a means of forming a deeper human connection. The campaign focuses in on different moments of intimacy, based on an insight that intimate memories are intrinsically tied to the places in which they were formed.

“Places of Intimacy” also looks to aesthically advocate the sensual universe that the brand promises. ‘’We weren’t looking to show exaggerated nudity, but rather to play with material, skin, and sensation to enhance the product benefits’’

explains Sylvain Thirache ECD, Sid Lee Paris.

The ad will air in US, France, Italy, Brazil, Poland, Australia, United Kingdom.

Advertising Agency: Sid Lee Paris
Executive Creative Director: Sylvain Thirache
Creative Directors: Céline et Clément Mornet Landa 
Art Director: Yoann Plard
Head of Strategy: Alex Pasini
Head of Production: Thomas Laget
Producer: Nicolas Lasjaunias
Group Business Director: Mehdi Benali
Account Director: Héloïse Marchal
Account Manager: Trisha Mitra

Ansell Healthcare - SKYN®
President & General Manager: Jeyan Heper
Senior Director Global Brand: David Chaker
Associate Director, Global Marketing SKYN®: Marta Toth
Global Brand Marketing Manager SKYN®: Nicolas Woussen

Production Company : Wanda
Directors : Truman & Cooper
Director of Photography : Sebastian Blenkov
Executive Producer : Perrine Schwartz
Line Producer : Yannick Lebot
Production Service : Love To Shoot (Lisbon)
Post Production : Wanda
Post Producer : Olivier Glandais
Editor : Mark Maborough
Colorist : Muriel Archambaud

Music Title: Coreless
Music Artist: Murphy Cooper
Copyright : ©2017 Homerun House

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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

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