Valeriy is a pet detective in Russia (the only pet detective, in Russia mind you) and is really good at his job. He uses Skype a lot to communicate with his clients because it's easier, and also free if he uses the free version, and also because they can send him images of their pets. This is a very heartwarming story in which Valeriy is able to find Donut, a white terrier, for his client. Th eproduct placement borders on gratuitous and tt's five minutes long, which means it probably should have been three minutes. But overall it's still heartwarming.

If you go to Skype's special website you can learn more about this Muscovite's special talents. And that's where it gets a bit wonky. One section of the site has a header called "See what people are saying about pet Detective," but since the ad is so new, people aren't talking about the Russian Pet detective. They are just talking about how great Skype is. Three ways you can tell: None of them have Russian Names. None are talking about the film, and the names get repeated a lot. Gabe Westmaas, anyone?

Agency: Pereira & O’Dell Executive Creative Director: Jamie Robinson Creative Director: Jonathan Woytek Associate Creative Director: Michael Gurman Associate Creative Director: Brett Beaty Senior Art Director: Ben Sweitzer Senior Copywriter: Gabriel Miller Copywriter: Simon Friedlander Head of Production: Jeff Ferro Senior Broadcast Producer: Bill Spangler Post Producer: Ro Weitekamp Senior Integrated Producer: Jason Mar Co-Director of Client Services: Ivy Truong Senior Account Executive: William de Ryk Strategy Director: Molly Cabe Strategy Director - Media and Distribution: Jasmine Summerset Production Company: Station Film Director: Peking (Gregory Mitnick and Nat Livingston Johnson) Executive Producer: Caroline Gibney, Michael Di Girolamo Line Producer: Sarah McMurray Editorial and Post: Umlaut Films Editor: Jessica Congdon Assistant Editor: Michael Pavoni Color: Ivan Miller Online: Ivan Miller Executive Producer: Gina Locurcio Producer: Kelly Gibbs Music: Future Perfect Music Composer: Victor Magro Executive Producer: Maxwell Gosling Sound Mix: One Union Recording Studios Senior Engineer: Eben Carr Senior Engineer: Matthew Wood Audio Producer: Lauren Mask

about the author

kidsleepy CD copywriter with 18 years experience who has worked in many cities including New York, Atlanta, Montreal and currently Los Angeles. I snark because I care.