Egg Films’ Jason Fialkov directed Rise, the new Skyy Vodka commercial conceived by Young & Rubicam’s chief creative officer Graham Lang and creative director Nkanyezi Masango. In this ad, a very elegant young man seems to have just discovered the clapper and put it on steroids as everything he claps into motion is just a bit over the top, including rising the entire rooftop party above the clouds. Now that's classy. You have to drink lots of vodka to make that sort of thing happen though.

Title: Rise Client: Skyy Vodka Length: 30s & 40s cinema & viral First flight date: 14 January 2013 Agency: Young & Rubicam City: Cape Town, South Africa Agency producer: Mthuli Bam Chief creative officer: Graham Lang Creative group head: Nkanyezi Masango Production company: Egg Films City: Cape Town, South Africa Director: Jason Fialkov Director of photography: Peter Tischauser Production co-producer: Margie McMahon Executive producer: Kerry Hosford Post production company: BlackGinger Editing company: Priest Editor: Matthew Swanepoel Original music: Pulse Music
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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

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