After a decade of owning the internet, Slim Jim tries to portray cats as "uncool."

You know what's uncool? A VO that shouts about "meat sticks," while headless people dressed in pastel, dance against a blue wall. That's uncool.

Client: Slim Jim (ConAgra Foods) SVP – Content Creation, ConAgra Foods: Dave Linne Director – Content Creation, ConAgra Foods: Patrick Brennan Agency: DDB California GCD: Travis Parr Art Director: Madeline DeWree Copywriter: Tyler Booker Senior Producer: Rob Lee Production Company: MJZ/Soft Citizen Director: The Pelorian Brothers Producer: Merrie Wasson Editorial: Cutters Editor: Matt Walsh VFX/Online: Flavor Planning Director: Mark Rovai Senior Strategist: Jaime Harrelson SVP Group Account Director: Kristin Barbour Account Director: Nancy Bernacchi Account Supervisor: Jordan Wood Account Coordinator: Rose Valderrama

about the author

kidsleepy CD copywriter with 18 years experience who has worked in many cities including New York, Atlanta, Montreal and currently Los Angeles. I snark because I care.