Alongside this commercial (which is a few baked into one) there's also Playface.jp with lots more images of people putting on their best "O-faces". This fall a bus will be touring Japan to capture even more playfaces as it allows people to come play a game as long as they don't mind being filmed while doing it.

Client: Sony Computer Entertainment Inc. Campaign: PS3 Playface Agency: Wieden+Kennedy Tokyo Executive Creative Director: Sumiko Sato Creative Director: +cruz Art Director: Shane Lester, +cruz Copywriter: Andrew Miller, Hiroshi Kuyama Agency Producer: Kenji Tanaka, San Takashima Production Company: Partizan Darkroom, London Director: Timothy Saccenti Producer: Russell Curtis Production Service Company: Camp Kaz, Tokyo Editorial Company: Cut + Run Editor: Dayn Williams Colorist: Stefan Sonnenfeld/Company 3 Flame: Alex Brodie/Digital Garden

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.