Alongside this commercial (which is a few baked into one) there's also Playface.jp with lots more images of people putting on their best "O-faces". This fall a bus will be touring Japan to capture even more playfaces as it allows people to come play a game as long as they don't mind being filmed while doing it.

Client: Sony Computer Entertainment Inc.
Campaign: PS3 Playface
Agency: Wieden+Kennedy Tokyo
Executive Creative Director: Sumiko Sato
Creative Director: +cruz
Art Director: Shane Lester, +cruz
Copywriter: Andrew Miller, Hiroshi Kuyama
Agency Producer: Kenji Tanaka, San Takashima
Production Company: Partizan Darkroom, London
Director: Timothy Saccenti
Producer: Russell Curtis
Production Service Company: Camp Kaz, Tokyo
Editorial Company: Cut + Run
Editor: Dayn Williams
Colorist: Stefan Sonnenfeld/Company 3
Flame: Alex Brodie/Digital Garden

Commercials: 
Country: 

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.