Slim PlayStation3 - PlayFace - (2009) :60 (Japan)

Alongside this commercial (which is a few baked into one) there's also Playface.jp with lots more images of people putting on their best "O-faces". This fall a bus will be touring Japan to capture even more playfaces as it allows people to come play a game as long as they don't mind being filmed while doing it.

Client: Sony Computer Entertainment Inc.
Campaign: PS3 Playface
Agency: Wieden+Kennedy Tokyo
Executive Creative Director: Sumiko Sato
Creative Director: +cruz
Art Director: Shane Lester, +cruz
Copywriter: Andrew Miller, Hiroshi Kuyama
Agency Producer: Kenji Tanaka, San Takashima
Production Company: Partizan Darkroom, London
Director: Timothy Saccenti
Producer: Russell Curtis
Production Service Company: Camp Kaz, Tokyo
Editorial Company: Cut + Run
Editor: Dayn Williams
Colorist: Stefan Sonnenfeld/Company 3
Flame: Alex Brodie/Digital Garden

Adland® is supported by your donations alone. You can help us out by buying us a Ko-Fi coffee.
Anonymous Adgrunt's picture
comment_node_story
Files must be less than 1 MB.
Allowed file types: jpg jpeg gif png wav avi mpeg mpg mov rm flv wmv 3gp mp4 m4v.