Smart car responded to Clayton's tweetjoke with a neat infographic about bird poop, and we applauded how faboo their attitude was, as they took a joke and ran with it. "Outsmarted by a smart car" as Clay put it. Smart cars social media presence is very good worldwide, they did do the first ASCII animated twitter page too.

We're not as impressed with this case study based on Clayton's joke. At some point when you run off a creative directors idea, you should be giving him a car for his efforts. Poopie heads. ;)

You can follow Clayton as adtothebone on twitter.

Motion graphics made at Razorfish.

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.