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smart - For individualists - (2011) :30 (Germany)

 
 
 

smart - For individualists - (2011) :30 (Germany)

So far this year, Shilo co-founder and director Jose Gomez has directed five commercials for BBDO Berlin and the phenomenal smart vehicles from Daimler AG. The agency's smart fortwo A Big Idea campaign leverages the first co-production between Shilo and Film Deluxe GmbH, which is now representing Jose and his fellow Shilo directors Andre Stringer, Noah Conopask and others in Germany, Austria and Switzerland.

Two of these campaign spots premiered in Germany and elsewhere in February, and "For individualists" and another ("For the curious") recently launched online at http://www.youtube.com/smart . A fifth spot will debut soon.

Shilo's detailed project Q&A with Jose appears on their We Make It Good blog here: http://bit.ly/JGsmart

Project Title: smart fortwo A Big Idea campaign "For the curious" and "For individualists"
Spot Lengths: 2 x :30s
Debut Dates: Mar. 18, 2011
More Info: http://bit.ly/JGsmart

Client: Daimler AG smart

Advertising Agency: BBDO Berlin GmbH
Creators: T. Bazarkaya, T. Hollander, D. Mously, J. Ringena, W. Schneider, A. Fruscella
Consultants: D. Spakowski, S. Schlosser, J. Oelckers, G. Demir
Agency Executive Producer: Silke Rochow

Co-Production Company: Film Deluxe Berlin
Producers: Stephan Pauly, Katharina Strauss
Executive Producer: Glenn Bernstein

Director: Jose Gomez
Co-Production Company: Shilo
Associate Creative Director: Tom Green
Director of Photography: Daniel Ortega
Editor: Josh Bodnar
Character Designer: Ken G. Lee
Animation Director: Brian Covalt
Cell Animation: Max Keane, Melvina Wong, Katherine Morris
Compositing: Tom Green, Nathan Davies, Stephanie Corda, Garrett Marks
Compositing Assistants: Gary Jones, Steven Galvez
VFX Artist: Tim Turner
Storyboard Artist: Mark Pacella
Assistant Editors: Zach Vandlik, Garrett Marks, Chris Halmo
Line Producer: Jeremy Yaches
Senior Producer: Hilary Wright
Head of Production: Julie Shevac
Executive Producer: Arthur Portnoy

Finishing Company: Company 3
Flame Artist: Randie Swanberg
Color Correction: Tom Poole, Sean Coleman

Sound Studio: Studio Funk Berlin
Composer: Audioforce Berlin

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