If I could buy a car based on advertising alone, I would have driven a VW Cabrio back in -01, a Volkswagen Karmann Ghia in the 60s and a smart car now. Not just for their clever use of twitter for their branding, with the animated ASCII art and smart comebacks. They have also just made the wee tiny two-seater thingie a cool feature with this clip, instead of a potential negative.
Weapon7 brings to life the unique experience offered by the smart fortwo and celebrate the fact it only has two seats. Which makes it a lot of fun for two people.
So, we set out to film something that had never been attempted before. We asked world class skaters Kilian Martin and Alfredo Urbon if it was possible for two people to perform tricks on the same board simultaneously. And captured the astonishing result. From this, we've created a 90 second cinema commercial and YouTube video, plus a Behind the scenes online documentary.
Agency: Weapon7 / AMV BDDO
Producer: Adam Walker
Creative Director: Jeremy Garner (Executive)
Creatives: Anthony McGinty, Jason Cascarina
Account Management: Richard Moloney, Adam Morrison