The smart fortwo electric is fun to drive. To prove it, BBDO Berlin came up with an entertaining idea. the Smart DJ. A game in which you had to guess the song by making the Smart car drive around a vinyl stage at the correct speed. it started on a game show and then they took it off line to actual test drives.
Advertised brand: smart Advert title: smart DJ Advertising Agency: BBDO, Berlin, Germany Chief Creative Officer: Wolfgang Schneider Creative Managing Director: Jan Harbeck, David Mously Executive Creative Director: Ton Hollander Creative Director: Tobias Feige, Daniel Haschtmann Art Director: Shelley Lui, Daniel Schweinzer Copywriter: Timo Fiebig, Lukas Liske Account Supervisor: Sebastian Schlosser (Client Service Director), Steffen Schumann (Account Director) Account Manager: Gülcan Demir (Account Manager), Daniela Haake (Account Manager), Sandra Gesell (Account Manager) Agency Producer: Silke Rochow Head of TV: Steffen Gentis Production Company: BRAINPOOL Artist und Content Services GmbH Director of Photography: Frank Restle Editing: Maximilian Duwe Animation: Maximilian Duwe Sound Editor: Christian Bornkessel