Russians like their SUV's. Russians like to park wherever they damn well please. Knowing this, Smart Car had a great idea. Wait until their cars were towed, give them an unexpected test drive, and try to win them over.

If they're lucky, soon the streets will be littered with quadruple parked Smart cars.

Client: Mercedes Smart
Agency BBDO Moscow
Chief Creative Officer: Igor Lutz
Creative Director: Mihai Coliban
Deputy Creative Director: Sergey Kozhevnikov
Senior Art Director: Darya Agapova
Senior Producer BBDO: Valery Gorokhov
Producer Assistant BBDO: Natalya Abzalova
Animation: Kirill Kulygin
Producer Park Production: Irina Lanskaya
Director Park Production: Ivan Oganesov
DOP Park Production: Georgy Leonov
Managing Director Pelican Event: Elena Novikova
Account Manager Pelican Event: Maria Stepkova
Client Service Director: Christina Tancher
Group Account Director: Anna Sokolova
Account Manager: Yana Bader


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kidsleepy 17 year copywriter, now CD, who has worked in many cities including Pittsburgh, New York, Atlanta, Montreal and currently Los Angeles. I snark because I care. I ain't complainin' I'm just tellin' it like it is.