Bos has just launched a multi-media campaign to reposition Canadian women’s retailer SMARTSET. Both the agency's Toronto and Montreal offices worked on the campaign that features the tagline "for all the living you do in-between". The campaign aims to remind their target, women in their late 20s, that it isn’t just the big occasions that matter, it’s all those smaller moments that happen along the way that are worth celebrating.

Client: SMARTSET Marketing Director: Carmie Foglia Agency: Bos Creative Director: Gary Watson Art Director: Jennifer Saunders Writer: Joanna Barrs Designer: Jeffrey Rosenberg Account Supervisor: Maddie Gauthier Account Director: Sebastien Moise Production Company: Holiday Films Director: Lena Beug Executive Producer: Josefina Nadurata Producer: Amalie Bruun Director of Photography: Tico Poulakakis Editorial: Bijou Edit Editor: Ross Birchall Music: Vapor Song: “Twisted” by The 5 O’Clock Thursdays Print Photographer: Cheyenne Ellis

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glossy Glossy is publicity and marketing specializing in advertising and creativity. I love roasted marshmallows and the CN Tower and I make amazing pierogi and cannonball at pool parties.