DJ Jeffrey Jewell is an albino. Which makes life challenging sometimes, as in some cultures, being an Albino can cause trouble. But the DJ is not only blessed with the gift of the beat, but an an open heart, too. Nice branded content for Smirnoff whose "we're open," tagline is all about inclusiveness. And why wouldn't it be? They don't care who gets drunk on their hooch provided you buy it.

Client: Smirnoff Agency: 72andsunny Amsterdam