about the author

claymore Creative Director, copywriter and ad connoisseur that has been riding the wild surf of advertising in style, panache and grace for two decades.

Comments (2)

  • kushwaha's picture

    Is the advert trying to tell me I need it because the watermelon's too dry?

    Apr 16, 2005
  • AnonymousCoward's picture
    AnonymousCoward (not verified)

    Hmmmm, not entirely sure that I can see the idea behind this...I like watermelon, I like vodka, I even like Smirnoff, but I'm not wanting to mix them all up and buy it in vast quantities...

    Apr 18, 2005