Kind of genius. Kind of. Also kind of silly. Fun stuff. This campaign for Smith and Riley's Garage, a hard lemonade, stars three punters who hang out in the garage doing goofy stuff and knocking back some cold ones.

Client:Seth & Riley's Garage Clients: Olga Lee, Valeriya Krynetskaya, Thomas Lohren Busch Agency: Duval Guillaume Executive Creative Director: Geoffrey Hantson, Katrien Bottez Art Director: Lennert Vedts Copywriter: Jeremie Goldwasser Strategic Director: Piet Wulleman Digital Strategic Director: Kris Hoet Account Director: Elke Janssens Account Manager: Jochen Van Lysebettens Digital Strategic Planner: Sophie Jadoul Agency Producer: Marc Van Buggenhout, Tuyen Pham Xuan Production Company: Hobby Film Director: Oskar Bard Executive Producer: Calle Isberg Producer: Erik Liss DOP: Kjell Lagerroos Postproduction: Hobby Film & Postmenn Sound: Johan Isaksson, Postmenn & STOPP Editor: Håkan Wärn, Oystein Dyb, Frederik Nordstedt, Stefan Ström, Gregers Dohn

about the author

kidsleepy CD copywriter with 18 years experience who has worked in many cities including New York, Atlanta, Montreal and currently Los Angeles. I snark because I care.