Clemenger BBDO Sydney and Eye Candy Animation show the story of a young plucky whole grain and his big dream "to become a chip" when he grows up.

Richard Maddocks : Executive Creative Director
Baz Baker : Art Director
Chris Pearce : Copywriter
Jo Howlett and Rebekah Lawson : Agency Producer
Director : Damian Stocks
Production Company: Eye Candy Animation
Sound: Andrew Stevenson