Clemenger BBDO Sydney and Eye Candy Animation show the story of a young plucky whole grain and his big dream "to become a chip" when he grows up.

Richard Maddocks : Executive Creative Director
Baz Baker : Art Director
Chris Pearce : Copywriter
Jo Howlett and Rebekah Lawson : Agency Producer
Director : Damian Stocks
Production Company: Eye Candy Animation
Sound: Andrew Stevenson

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

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