The square crisps that isn't a crisp it's more of a crunch that a bite. I have no idea why he has a pet emu. Who barks.

Client: Smiths square crisps

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.