The square crisps that isn't a crisp it's more of a crunch that a bite. I have no idea why he has a pet emu. Who barks.

Client: Smiths square crisps

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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.