His ball is out, but instead of freaking out about it he has a crispy tube. Never has the potato been so cultivated.

Client: Smiths tubes

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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.