There are only 400 Sumatran Tigers left in the world. To create awareness about this issue DDB worked with Portugal, The Man to create a song called Sumatran Tiger.
The song was lathe-cut onto 400 custom poly-carbonate records designed to degrade after a certain amount of plays. Leanr more about the project here.

Supposedly there are no other copies of the song. Unless you use the #EndangeredSong where you'll find it hidden on sites like SoundCloud, Reddit, Myspace, etc. then the song will go extinct.

Nice, insightful idea. Although with music piracy such as it is, and with the half a second it took me to find Portugal, The Man's complete discography on a pirate site just now, it may not be the best metaphor.

Client: Smithsonian’s National Zoo and Conservation Biology Institute
Associate Director of Communications: Pamela Baker- Masson
Communications Manager: Annalisa Meyer
Advertising Agency: DDB New York
CCO: Matt Eastwood
AD: Michael Kushner
CW: Daniel Paredes
GCD: Andrew McKechnie
ECD: Menno Kluin
CD: Julie Beasley
CD: Mariana Costa
Producer: Nina Horowitz
Head of Production: Ed Zazzera
In-house Editor: Kyle McMorrow
Account Director: Marina Zuber
Account Supervisor: Angelina Singleton
Account Executive: Dan Colman
Technical Director: Jamie Templeton
Digital Designer: Megan Sheehan
Digital Producer: Meredith Moffat
Community Manager: Gurbani Chadha
Senior Content Strategist: Ryan Fenn
Editorial house: Fluid
Editor: John Piccolo
Additional Editing: Rhys Hecox, Christian Oreste
Executive Producer: Laura Relovsky
Audio Mixing: Mr. Bronx Audio, David Wolfe
Color- Nice Shoes: Lez Rudge
Online- Fluid NY
Production Company: Kamp Grizzly
Director, DP: Dan Portrait
Producer: Jeff Harding
Videographer: Paul Willetts
Lathe Production House: Peter King
Music Production House: Squeak E. Clean
Band: Portugal. The Man
Band Members: John Gourley, Zach Carothers, Kyle O’Quin, Jason Sechrist
Add’l musicians: Ryan Neighbors
Produced by John Hill and John Gourley
Mixed by Andy Wallace
Management, The Artists Organization: Rich Holtzman
Record Company: Atlantic Music, Inc.


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kidsleepy 17 year copywriter, now CD, who has worked in many cities including Pittsburgh, New York, Atlanta, Montreal and currently Los Angeles. I snark because I care. I ain't complainin' I'm just tellin' it like it is.