Building off of Snickers' "You're not you when you're hungry," this stunt takes the old wolf whistle construction workers and turns that stereotype on its cheeky head. By not being them, they are actually being pro women's rights, not sexist, not chauvinist pigs. I think this is quite an irreverent comment on society. I'm also guessing it'll go over the heads of a lot of people who will take it the wrong way.
"You want to hear a filthy word? Gender Bias."
Great comedic timing.