Building off of Snickers' "You're not you when you're hungry," this stunt takes the old wolf whistle construction workers and turns that stereotype on its cheeky head. By not being them, they are actually being pro women's rights, not sexist, not chauvinist pigs. I think this is quite an irreverent comment on society. I'm also guessing it'll go over the heads of a lot of people who will take it the wrong way.

"You want to hear a filthy word? Gender Bias."

Great comedic timing.

Agency: Clemenger BBDO Melbourne Marketing Director Matthew Graham Group Marketing Manager Brad Cole Creative Chairman James McGrath Executive Creative Director Ant Keogh Copywriter Andre Hull Art Director Lee Sunter Senior Producer - TV Lisa Moro Planning Director Michael Derepas Planner Matt Pearce Group Account Director Jennifer Chin Senior Account Director Tim Clark Director Nick Kelly, The Sweet Shop Camera Operators Andrew Dunlop / Chas Mackinnon / Jimmy Harmsworth Editor Graeme Pereira The Butchery Producer Nikolas Aulich, The Sweet Shop Production Company Wilf Sweetland (MD) / Edward Pontifex (EP), The Sweet Shop Post Production Company The Butchery / The Refinery Flame Artist Eugene Richards, The Refinery Sound Designer/Engineer Stevo Williams, Flagstaff Studios Sound House Flagstaff Studios