Snickers partnered with creative agency, Irish International, and hybrid production company, Piranha Bar, to bring a football stadium to life with the help of animation, and Brazil's soccer icon, Pelé. Kind of fun to watch the flip-book style illustration (designed by famous sports illustrator Paul Trevillion who you see in the stands) come to life. The drawings show a young Pelé racing across the seats while the real Pelé watches in admiration.
The entire stadium was rendered in CG and animated to allow for the designs. They even changed the stadium's all-blue seats to brown, white, red and blue-- matching Snickers' logo.
Snickers 'Play Like Pelé
Agency: Irish International | BBDO
Creatives: Colm O'Gaora, Andy Clare
Agency Producer: Noel Byrne
Production Company: Piranha Bar
Director: Gavin Kelly
DOP: Tim Green
Producer: Doireann de Buitléar
UK Producer - Patrick Duguid
CG Lead: Sam Boyd
3D Modelling: Cormac Kelly
3D Animation: Sam Boyd, Mario Domingos
Compositing: Arron Ingles, Gavin Hoffman