Snickers continues their "you're not you when you're hungry," campaign, with this Super Bowl Teaser. In this case it's a nod to Marilyn Monroe who sounds a bit..well..manly.
No idea how this will play out, but I hope they are treading lightly here. I'm already sensing trans-activists not particularly finding this one funny.

Agency: BBDO New York, Client: Snickers

Leave a comment

about the author

kidsleepy 17 year copywriter, now CD, who has worked in many cities including Pittsburgh, New York, Atlanta, Montreal and currently Los Angeles. I snark because I care. I ain't complainin' I'm just tellin' it like it is.