Atmospheric ad showcases Belgian snowboarders, on flat land. "In Belgium we don't need mountains to win a medal." Nice way to showcase sports and get us pumped for the upcoming Olympics.

The song, by the way, is by Jacques Brel, and you couldn't find a more apt piece of music for it.

Translated, the lyrics are:

"With cathedrals as the only mountains
And black bell towers like pathways to heaven
Where stone devils pull down the clouds
With the passage of time as the only journey
And the wet roads as the only good night.
With the wind from the west, listen to it wish
This flat land that is mine."

Good stuff.

Client: BOIC/COIB Belgian Olympic Committee Client Contacts: Piet Moons/Philippe Vander Putten, Luc Rampaer, Julie De Ruyver Agency: BBDO CD: Sebastien De Valck, Arnaud Pitz Creation: Frédéric Zouag, Nicolas Gaspart Managing Partner Client Services: Isabel Peeters Account Managers: Inge Wertelaers TV Producer: Leen Van den Brande Production Company: CAVIAR Director: Arnaud Uyttenhove Sound: Sonicville / Jacques Brel Foundation
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kidsleepy 17 year copywriter, now CD, who has worked in many cities including Pittsburgh, New York, Atlanta, Montreal and currently Los Angeles. I snark because I care. I ain't complainin' I'm just tellin' it like it is.