In "Money Exchange" by Fred & Farid, the classic language misunderstanding isn't helped at all by these newfangled smart phones we have these days. In fact, computer generated translations makes it so much worse and suddenly cops swarm the money exchange office because a French student has the wrong bank. It would have been so much easier just to use a cash machine, right?

Title: MONEY EXCHANGE Corporate Name of Client: SOCIÉTÉ GÉNÉRALE Advertising Agency: FRED & FARID PARIS Client Account Directors: NATHALIE GOUADAIN, NICOLAS GOBERT Agency Account Directors: BÉNÉDICTE VIGNON, MARINE RAVINET Creative Directors: FRED & FARID Copywriter: FRANÇOIS GUYOMARD Art Director: NICOLAS BERTHIER Agency Producer: RSA Director: DAVID LODGE Producers: GARFIELD KEMPTON, ALEXANDRA MARIK Agency Producer: SACHA ADAMON Post Production Company: REEPOST Performer: ANATOLE Original Song Title: APERTURA (Gustavo Santaollala)
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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

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