This is it. The Soda stream super bowl commercial, which celebrates the bubbles and wants to se them free. It's not like the one they wanted to show on the super bowl that was rejected, where the coke & pepsi guys duel it to the store, it's a lot more like the soda stream effect that kidleepy posted earlier. You know the one that got in trouble in the UK. Speaking of the UK, wasn't their 80s soda stream ad campaign get bizzy with the fizzy cute? Bring back everything from the 80s, soda-stream, day glo pumps, simon says toys.

The Sodastream effect
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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.